Style Guide: Headings & Titles
Website Page Titles (H1)
**Title Case** (capitalize key words)
Examples:
– Custom Build
– Remodel & Renovate
– Home Maintenance
Section Headings / Subheadings (H2, H3)
**Title Case** for main sections on pages (like “Our Expertise” or “What We Do”)
**Sentence Case** for descriptive subheadings within a page
Examples:
– **Title Case:** Our Projects, Our Stories, Our Approach
– **Sentence Case:** How we bring your vision to life
Blog Post Titles
**Sentence Case** — friendly, conversational, and consistent with your brand’s personal approach
Examples:
– How to create seamless indoor-outdoor living spaces in Houston homes
– 5 tips for building a home wine cellar
– Why you need a home maintenance plan
Blog Post Subheadings
**Sentence Case** — feels more personal, like a conversation
Examples:
– “Here’s how it works”
– “What you should know”
Guide Titles
When publishing in-depth guides (such as project planning guides or maintenance guides), use **title case** (capitalize major words) for clarity and to signal their importance.
Examples:
• Creating Your Dream Home in Houston: A Remodel Guide
• Home Maintenance Plans: Why They Matter (and How to Get Started)
This differentiation helps highlight guides as cornerstone content while keeping standard blog posts in a more conversational tone with sentence case.
CTA Buttons / Links
**Title Case** (short, clear, action-driven)
Examples:
– Learn More
– Explore Our Plans
– Book a Consultation
Project Names
**Title Case** — gives proper names a polished, consistent look
Examples:
– Coastal Craftsman
– Modern Bungalow
Why This Works
✅ Creates a clear hierarchy on each page (big, bold headlines in Title Case — friendly subheadings in sentence case).
✅ Keeps blog post titles warm and personal, reflecting your 1:1, collaborative approach.
✅ Maintains a consistent, professional look for everything from CTAs to project names.